What is Cloud-Based CRM Software and Its Benefits?

Do you know what the most important thing is in closing deals and delighting your customers with a great experience? It’s to have a contemporary Cloud-based CRM software that gathers each component of a customer’s information at a single avenue.

The most recent CRMs come with different types of packages providing distinct services that cater to businesses in different industries.

One of the best options is to have a cloud-based CRM software as it provides a lot of features that you might need. It will help you become a lot more competitive as far as your business is concerned.

In this article, you’ll get to know everything about cloud-based CRM software along with its benefits. So, let’s begin now!

What is the meaning of a Cloud-based CRM?

Just like the name suggests, a Cloud-based CRM software is a software that is based on the cloud. The best part about this software is that it can be used on any device, no matter what the size of the device, along with other specifications. This means that different types of users can access information at the same time. You will also get the opportunity to get amazing insights from the vast amount of data. Automating tasks such as filtering the leads and closing deals, along with making sure that your customers get the best service, will become easier. Due to all of these reasons, your customers will be more likely to retain your business.

How is a cloud-based CRM different from other CRMs?

There are many differences between cloud-based CRM and other types of CRMs. Some of these differences are as follows:-

• The traditional CRM systems are a lot more complex and even difficult to install at the business premises. However, cloud-based CRM can be installed in a jiffy and a business can start using it as soon as it’s installed.
• The on-premises CRM data is stored at your location and handled by your in-house IT professionals, while the cloud-based CRM data is stored in the cloud.
• The IT department of a business is responsible for providing updating, administration and maintenance of an on-premises CRM. In contrast, the cloud-based CRM service provider will provide updates and maintenance for the software. A cloud CRM also offers various integrations with tools like a proposal software, among others.
• The total investment for traditional CRM software is a lot higher as compared to cloud-based CRM.
• The Cloud-based CRM is a lot easier to use when you compare it with that of a traditional CRM. Moreover, you can get immediate access to crucial information.
• While using a traditional CRM, you can only access it from the office premises and that too within working hours. Whereas cloud-based CRM can be accessed from anywhere boosting the productivity.
• The integration capabilities of a traditional CRM are really poor. Compared to its traditional counterparts, cloud-based CRM can integrate with different third-party products. In this way, business organizations can carry out a wide variety of tasks in all their departments easily.

Five Benefits of a Cloud-Based CRM Software Are As Follows:-

• The most easy installation process

The most common misconception in most business organizations is that cloud-based CRM software is very difficult to install. However, this is a myth as far as the cloud-based CRM is concerned. Contemporary CRM software can be installed in a very short timeframe and that too, without any hassles. You would need just an active internet connection then sign in to the CRM to use it for your business. There is no requirement for hardware, server payments, or an IT professional to look after anything. Everything will be taken care of by the CRM service provider.

• Access from whichever location you want at the time of your choice

This is one of the biggest benefits of a cloud-based contact management system, as you can access it from anywhere at any time. Now, compare it with the traditional CRM that can only be accessed from the office and that too, only at a fixed time period. With the cloud-based software at your disposal, you can access important information at all times. You can even coordinate with your team members outside office hours, in case of an emergency related to your business product or service.

• A budget-friendly option

If you have been assigned a tight budget for the CRM, worry not; a cloud-based CRM will prove to be a budget-friendly option. The traditional CRMs have high initial costs to install, but the cloud-based CRM follows the subscription model. The initial investment in these cloud-based software’s is really cost-effective, and your tight budget will suffice as well. So, the business organization will be getting a lot of benefits even without costing them a lot if they opt for a cloud-based CRM.

• Protect your data and make your business secure

Data is the most important thing in today’s day and age for most modern businesses. That’s more of the reason why businesses are opting for a cloud-based CRM option. The automated backup policies and data recovery plans give a whole new meaning to cybersecurity. This software also provide for the opportunity for better data safety with the help of two-step authentication and stronger passwords.

• Adaptable as per the business organization

With the different types of needs of distinct business organizations, the more flexible the CRM software, the better. The cloud-based CRM software is quite adaptable and can be tailored to the needs of the business. Organizations can even opt for additional features and capacities as their business grows. Furthermore, these organizations can access this software anytime, and the team members can have the adaptability to fulfil the business needs at any time.

Conclusion

The businesses that have leveraged the power of cloud-based CRM software have reaped so many benefits that they would never consider venturing back to traditional CRMs. Those businesses that haven’t focused on integrating cloud-based contact management systems in their business operations will become outdated in the not-so-distant future. So, it’s crucial to get all the benefits of cloud-based CRM and get amazing growth for your business. When are you going to double down on cloud-based CRM for your business operations?

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